The Scope

The scope of the project consisted of a brand rebranding, creating a visual universe that was aligned with the brand's positioning with a cool, colorful, different and fun aesthetic.

My Role

I worked as a visual designer developing the new logo, packaging and content strategy for social media.

All lettering was developed in lowercase, in order to bring proximity to the public. Rounded corners refer to the warmth, comfort and cuteness that ruts wants to transmit. Bold typography brings brand presence to the market and to its audience.

As support, stickers were designed to use in various materials such as: shipping and product packaging, social networks, website, amongst others.

For product packaging, three brand identity colors were used - red, yellow and green - to represent the most common proteins and three new colors were defined to represent special proteins.

Team project:

Content Strategist and Graphic Designer - Camila Puccini


Illustrator and Graphic Designer - Geovana Montagna