Hyalu Line

About the brand

ADCOS is a renowned Brazilian brand specializing in dermocosmetics, dedicated to delivering high-quality skincare solutions that blend dermatological science with cosmetic care. Established in 1993, ADCOS focuses on innovative formulations tailored to various skin types and concerns, emphasizing effective anti-aging, hydration, and sun protection. Committed to education and empowerment, ADCOS collaborates with dermatologists to ensure the safety and efficacy of its products, helping consumers achieve healthy, radiant skin.

My role

This project centers on the launch of two exciting new products in the Hyalu Line. As a Senior Web Designer, I played a pivotal role in establishing the visual identity for the line, ensuring it resonated with the target audience and reflected the brand's values. I developed key design assets that would be used across various platforms, including social media and the website. Additionally, I created engaging email marketing campaigns aimed at driving customer interest and conversion. To enhance our online advertising efforts, I designed striking layouts for Google Ads that effectively communicated the benefits of the new products, contributing to a cohesive and compelling marketing strategy.

Team project:

Marketing Manager - Camila Bacci e Aline Ciboto


Marketing Analyst - Leticia Gasparini


E-commerce Coordinator - Larissa Zanella


Senior Web Designer - Camila Puccini


Web Designer - Juliana Ibrahim


Scientific Communication - Djane Lobo
Film and photos - ARCA Agency